Hotel Industry Research in Georgia

The research analyses 2019 data for 81 hotels and provides a historical financial and market overview of Georgia’s hotel industry. The combined turnover of the hotels reviewed exceeds GEL 449 million, total assets amount to GEL 1.625 billion, and aggregate profit before tax reaches GEL 16 million. According to the report, average return on assets (ROA) was 3%, while return on equity (ROE) was 25%. The study also reviews the number of hotels and hotel rooms, trends in guest and employment figures, regional distribution, and turnover across the accommodation sector. The report can serve as a historical industry benchmark for hotel operators, investors, managers and financial professionals evaluating the scale and financial profile of Georgia’s hospitality market.