Email marketing is no longer what it used to be. It can be said that it has become less effective. On the contrary, it is far superior to other digital marketing tools. Email marketing has changed since it was introduced in 1998 to promote small business.
Nowadays it is no longer a novelty when it comes to personal email, with most receiving inboxes.
Small businesses and huge corporations are interested in rival messages. The only difference is that big corporations have a big budget for marketing and they use advanced marketing tools.
So how can small businesses be competitive with messaging? They have to follow the three trends in the marketing industry:
Automation, Artificial Intelligence, and Personalization
Automation is the key to easy operation. It is the best way to operate. For example, even the use of a greeting can provide the user with the interest and perception of the user as if the messenger is a large business owner.
Artificial intelligence is the second good. Which is the easiest way to get rid of your subscribers? Send them a message that you no longer want to deal with them.
Keep in mind: people have high expectations for business. They want to get what is tailored to their interests. It’s pretty simple. Have a quick, direct conversation with them about what they want and you can decide what to offer.
Incoming messages are different: Delivery is difficult to accept when you only know the name and email address of a potential customer.
Therefore, artificial intelligence may become the secret to getting a full picture of your subscribers and finding the best way to reach them.
Artificial Intelligence, along with multiple devices and marketing channels, can access information about which products email subscribers are viewing.
In the end, it all goes to personalization.
Salesforce research has found that over half of consumers and 65% of B2B buyers are prone to brand change if companies personalize them.
That is the advantage of a small business. Small businesses know that their customers are better than others.
But marketing messaging relies not only on knowledge but also on data.
Personalization also means getting to know people, asking thoughtful questions, and showing potential users that their opinions matter.
So how can a small business overcome these trends?
There are three ways to do this:
First of all, remember that no one knows the answer to everything
Most small businesses have enough potential to run a business. You don’t have to worry about the latest technology and marketing trends.
If this is all about your business, do a little experimenting, find the tactics and techniques that work best for you.
Get to know your subscribers better and increase personalization
It is not only easy for small businesses to get to know their subscribers better, this approach allows subscribers to express their desires.
Another option is to look for the services that will help you succeed
This includes email templates, contact management, and reporting tools that make automation and artificial intelligence easy and accessible.
Create an automated annual database-based reminder
For example, such as a birthday voucher or membership updates. This is a fun, personal, and effective way to get new email messages out every month.