Video marketing is a strategy that every business owner should consider. Not only for increasing sales and brand recognition but, it’s also preferred by customers.
This is why it’s so powerful to create effective video marketing for your business.
Depending on your audience, most markets would rather watch an informative video about your company than scroll down a long page of text. Right now, digital video advertising is a top marketing trend.
Make the First Few Seconds Count
The beginning of your video is critical. To avoid having potential customers skip your ad or click away, you need to get their attention immediately.
Start your video ad with a statement that will spark the interest of those in your target market. Make an effort to hook your audience within the first few seconds by addressing a common problem, asking a relevant question, or by sharing something that makes your brand stand out.
At times, you’ll notice that video ads can be on mute, therefore it’s also important to start your ad with great visuals that encourage viewers to take interest in your video.
Highlight What Makes Your Brand Great
Why should viewers be interested in your brand? Answer this question in your video ad by emphasizing what makes your company great at what it does. Tell viewers why your brand is unique and different from others. Share your achievements.
Showcase your track record for success. You can even include customer testimonials and positive feedback. The more you highlight the benefits of your company, the more effective your video ad will be.
Timing Your Video Ad
Avoid turning your advertisement into a documentary. The majority of the video ads online are 30 seconds or less. Keep this optimal length in mind as you create the script for the video.
It’s essential to eliminate unnecessary content, and spread your message as quickly as possible to keep viewers watching and engaged.
Tell Viewers Why
Your video should tell viewers why they should choose your brand. What is it that makes your products or services, “the right choice”?
Whether it’s a great value, unlimited warranty, or patented technology for creating a unique product, you need to give viewers a reason to go with your company. It’s important to emphasize this when planning and filming your online video ad.
Use a Call to Action
The goal of every advertisement is to encourage people to take some sort of action. Your advertisement should be no different. The call to action (CTA) can either be filmed or added through graphics and text.
Ideally, it’s best to include the CTA at the end of the video. For example, to show viewers how they can visit your website for more info, sign up for a discount, or purchase your products and services.
Now you understand how to create a response to your video ad – what else do you need to consider in the creative process? Here are a few additional tips to keep in mind when creating an online video ad.
Solve a Problem – What problem is your business solving? How are you doing so? A good video ad will highlight a problem and show viewers how it will be solved by the brand.
Use a Script – It’s essential to have a well put together plan before creating content in any format, especially when it comes to video. Don’t try to wing it! Create a script for your video ad that includes the important components mentioned above.
Choose a Platform – Once you’ve produced and edited your video ad, it’s important to upload the content to a quality platform. Video hosting issues are the last thing you want.
At the moment, YouTube, Vimeo, and Facebook are the most popular and reliable choices for uploading video content. You can use all three options to extend the reach of your video.