The brain concept being activated with testimonials (or reviews or other forms of word of mouth) is called social proof. It was first introduced by Robert Cialdini, professor of marketing and psychology at Arizona ...
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Business consultant provides management consulting to help organizations improve their performance and efficiency. These professionals analyze businesses and create solutions while also helping companies meet their goals.
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Market research is the process of gathering information about your business’s buyers, target audience, and customers. You need it to determine how successful your product or service would be.
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Nowadays texting and social media platforms are very popular but despite that, email still happens to be the most common (and useful) form of written communication in the business and professional world.
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In your career development, when you suffer a career setback, it’s rarely because of something you’re doing well. There are some habits, that you need to overcome. Conflict avoidance
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Time management is defined as the decision-making process that structures, protects, and adjusts a person’s time to changing environmental conditions. How to Improve Your Time Management Skills
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A strong company can attribute some of its success to its accounting. Without accounting, it would be hard to keep track of your business’s finances and profitability. What is accounting?
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Forget about presentations, handshakes, and power suits; the secret to succeeding in a business meeting is what you say. Effective words will determine your success.
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Video marketing is a strategy that every business owner should consider. Not only for increasing sales and brand recognition but, it’s also preferred by customers. This is why it’s so powerful to create effective ...
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Emotional intelligence is the ability to be aware of, manage and control your emotions, and also its associated people skills, are crucial because people are an important part of any business.
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Businesses that have successfully incorporated a team mentality into their company culture will reap the benefits of collaboration, but it takes commitment, leadership, and diligence.
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What is a trademark? A symbol used to identify goods or services produced by an entrepreneur and distinguishes them from competitors’ goods or services. What could be a trademark?
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